Connor Zilisch will replace the retiring Alex Bowman in the No. 48 Ally Chevrolet starting from 2028.

Andrea Brimmer is the chief marketing and public relations officer at Ally and she joins The Racing Writer’s Podcast to take us inside NASCAR sponsorship.*Brimmer looks back on the ’21 season for the No. 48 Hendrick Motorsports team*Branding around the driver and not having the driver adjust to the sponsor’s...